What Do You Consider To Be Short Term?

Plus three marketing tips for short-term and long-term planners

According to the Enterprise Council on Small Business, 45% of small business owners consider their focus to be short-term rather than long-term. 50% also considered short-term planning to be between one and three months.

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Whether you’re planning for the short-term or the long-term, here are three tips for marketing to your customers.

• Keep it fresh: Tweak your product or service positioning every three months to keep the messaging fresh. Emphasize a different feature of your product or service in each communication, consistent with the time of year.
• Take a short-term focus yourself: In advertising and communications, emphasize the short-term advantage or financial benefit of purchasing your product or service as opposed to stressing the long-term advantage.
• Contact customers quarterly: Contact your existing customers four to six times yearly to keep your company top-of-mind.

Source: Enterprise Council on Small Business