myRetailer.ca

Appearances are everything, even in the retail business

Customers love finding deals. Stay competitive by making your special sales and pricing deals visible from outside your store. Customer perception can make or break your business. Take control of how your customer feels about your retail store. Often times it doesn’t matter what reality is, perception is what holds true in the marketplace.

When we opened our new store in Moncton, NB, we constructed a brand new modern facility with the best of everything.  Although it created a superior shopping environment and huge operational efficiencies, one effect that we underestimated was how it affected customer perceptions on price. (more…)

How Small Businesses can Fight the Economy

With an economic recession upon us, what strategies can an independent retailer do to help their viability and success?

This year should be a challenging one for many retailers across Canada. We seem be getting hit at both ends, credit is not as available as it once was and consumer confidence is down resulting in more price conscious customers. So what is a retailer to do?

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