myRetailer.ca

How Loyalty Programs Reward Your Customers and Your Successful Business

On a recent visit to Toronto, I stopped by The Scooter Girl, an independent toy retailer in downtown Toronto to pick up a gift for my daughter. I inquired about their loyalty program which they advertised prominently, and its effectiveness on customers. I spoke to the store manager and she was excited by the popularity of the program. She informed me that most of their customers were on the program and were actively collecting points.

Their loyalty program was relatively standard, but effective. For the Scooter Girl, once you are in their system, for every dollar you spend, you collect a point. Once you collect 250 points, you can redeem the points for 20 Scooter Girl Dollars. This was of course advertised using a clever round shaped chalk board type of sign behind their checkouts. Very personable. (more…)