myRetailer.ca

Holiday sales are just around the corner. Is your store ready for the season? Here are five simple steps to help you succeed this holiday season. 

1. Show value in your product offering.  The economy is rebounding, slowly but surely, but most of us are still suffering from a bit of a tough year.  Now more than ever, you need to demonstrate value to your customers. You don’t have to be the cheapest in town, but the product must show value for the price you’re charging.
2. Watch your competition closely. After coming off a tough year, consumers are more price sensitive than ever before. Watch your pricing. As an independent, you can afford to be slightly higher than your competition, but not too much. Watch your pricing, especially on your known-value items. (more…)

Unique Shopping and Retail Experiences That Help Differentiate

This past weekend I took my family to Kings Landing Historical Settlement, a local New Brunswick historical park where they served a pancake breakfast with all the maple syrup you could ask for. After the breakfast, patrons lined up for an experience to taste a small sample of maple syrup candy rolled in snow. Never tried one before? It is an old traditional treat that the early settlers would make each spring when the maple sap started to run and maple syrup was in full production.

Last Saturday morning patrons were lined up by the dozens to pay $2 for a small sample of this sweet maple treat. For a small candy treat, that you would probably expect to pay maybe 50¢ for in a store, they were selling literally hundreds for $2 each.

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