myRetailer.ca

Image Courtesy of CBC.ca

Businesses have always used creative marketing tactics to increase sales and create a unique experience to attract customers. Take to strategize about what causes increase revenues in your business.

When you boil it all down, what is it causes sales in your business? What one thing that you do grows revenues more than anything else?

When Kraig Kramers works with a company, one of the first variables he tries to identify is what causes sales in the company? Is it sales people, is it the website, is it drive by appeal, is it trade shows? What is it? Then the second step he takes is to add to the horsepower to drive sales.

If you determine that drive by appeal and window displays are what causes sales in your business, then he suggests you drop everything else (print advertising, radio ads, etc.) and pour all that money and resources into your window displays. Have the best damn window displays on your street. Have them stand out so much, that people talk about them across town. This, Kramers would say, is a focused company, focused on growing sales.

(more…)

A marketing technique that really works and helps drive sales is to remember to sell the benefits of the benefits.

You’re planning your advertising and need to come up with content. Maybe you’re putting together some in-store signage. Before you do, consider the following.

A colleague of mine recently sent me a blog posting written by Paul Williams entitled The Benefits of the Benefits I found very interesting. In his posting Paul talks about the messages we send in our marketing and selling efforts, and how we can become more effective and encourage more sales through a stronger call to action.

(more…)