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A Smart Business Builds Loyal Customer Relationships With Loving Customer Service

A great friend of mine, Jim Gilbert, owner of Jim Gilbert’s Wheels and Deals, is known all throughout Atlantic Canada as “Canada’s Huggable Car Dealer”. Jim and his staff really do have a love affair with their customers. Stop by his outlet anytime and it’s not uncommon at all to see hugs being given out.

Over the years, Jim has created a brand as being Canada’s Huggable Car Dealer. It’s what he and his company are known for. They not only talk about it in their print, radio and television advertising, they actually live it each and every day. (more…)

Plus three marketing tips for short-term and long-term planners

According to the Enterprise Council on Small Business, 45% of small business owners consider their focus to be short-term rather than long-term. 50% also considered short-term planning to be between one and three months.

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Image Courtesy of CBC.ca

Businesses have always used creative marketing tactics to increase sales and create a unique experience to attract customers. Take to strategize about what causes increase revenues in your business.

When you boil it all down, what is it causes sales in your business? What one thing that you do grows revenues more than anything else?

When Kraig Kramers works with a company, one of the first variables he tries to identify is what causes sales in the company? Is it sales people, is it the website, is it drive by appeal, is it trade shows? What is it? Then the second step he takes is to add to the horsepower to drive sales.

If you determine that drive by appeal and window displays are what causes sales in your business, then he suggests you drop everything else (print advertising, radio ads, etc.) and pour all that money and resources into your window displays. Have the best damn window displays on your street. Have them stand out so much, that people talk about them across town. This, Kramers would say, is a focused company, focused on growing sales.

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A marketing technique that really works and helps drive sales is to remember to sell the benefits of the benefits.

You’re planning your advertising and need to come up with content. Maybe you’re putting together some in-store signage. Before you do, consider the following.

A colleague of mine recently sent me a blog posting written by Paul Williams entitled The Benefits of the Benefits I found very interesting. In his posting Paul talks about the messages we send in our marketing and selling efforts, and how we can become more effective and encourage more sales through a stronger call to action.

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