Speak the Language of Customers

Optimize your marketing tactics and understand the lingo your customers speak.

I heard a presenter the other day speak about SEO (Search Engine Optimization) marketing. He reminded us to always speak to your customers. Duh! No kidding! Shouldn’t we always speak to our customers?

What he was trying to drive home is that when searching for mattresses, most people will not search for Sealy Mattresses in Calgary. Instead they’ll search for what they’re looking for; Mattresses in Calgary.

Most customers don’t know or care what brand name they’re looking for, they simply looking for what they want; a comfortable mattress that is priced right and can be delivered before the weekend.

Whether you’re communicating with customers through a website, e-mail campaign, print marketing, radio, person to person sales, informing of benefits, keep the information relevant to what they’re looking for in the terms that they can easily understand. Don’t make things complicated by using of jargon or brand names that no one recognizes or cares about.

Keep your messages short, to the point and relevant to what your customers are looking for. Nothing more.

When it comes to marketing, less is usually better.