Retail Merchandising That Makes Me Say ‘Wow’
5 Jun
I was traveling with my wife last weekend in Niagara On The Lake, when we stopped at a beautiful little garden centre on the way into town. I was pleasantly surprised by the creative displays that the staff at Regal Florist and Garden Centre had on display.
Regal is owned and operated by Darrell Boer and his partner. They’re famously known for their flower shop and their quality cut flowers, as well as their garden centre where they specialize in different and unique products for their clients. Within a very short drive, Regal has more competitors than I care to think about. However, the company has been able to compete successfully by carrying unique product lines not carried by their competitors, and by their merchandising that has allowed them to expand successfully into new categories.
When you walk into their store, the thing that impressed me the most is the way that they merchandise their furniture using different flooring materials and visual backdrops to create different room effects in their greenhouse. By utilizing these merchandising techniques, they’ve been very successful in creating an effective shopping environment that shows off their products and inspires customers. As a result, the relatively modest sized garden centre has carved out a very successful niche in outdoor and garden furniture. Capitalizing on the trends of customers, they have positioned themselves to be the destination in the area for unique garden accents and outdoor furniture for their customers. It has also helped them to raise their average sale and I’m sure it has raised their sales per square foot.
In the photos, you can see the inspiring displays that they have created in a very small area that has enabled them to expand their product offering, their sales and their profitability to their existing customers.
Check out this slideshow of a London retail store – Mulberry
More Examples:
Pacific Sunwear Retail Display
What new product lines can you bring in? How can you merchandise those product offerings to inspire your customers?
Andy
Andy Buyting has been in the retail industry since he was six years old. Today, he applies his entrepreneurial know-how to Green Village Home & Garden, one of Canada's most successful specialty garden stores. Green Village Home & Garden is currently expanding into multiple locations throughout eastern Canada.
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Very nice site!
Very nice site!
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