myRetailer.ca

How Startups are Using Social Media for Real Results

For startups, the amount of money you have to burn before you either need to break even or raise more capital is your runway. Extending the length of that runway is an art form that requires startup founders to learn how to squeeze maximum value out of every dollar they spend. Social media is one important way that startups are saving money while still delivering value.

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5 Essential Apps for Your Business’ Facebook Fan Page

If you’ve already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business’s Facebook presence, you may now be in the market for some features that will further engage your fans.

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Keep Eyes on the Cookie Jar

Regular reviews can deter fraud by trusted staff. One doesn’t have to look far in legal databases to find instances where companies have been victims of fraud. Organizations from law firms to banks, department stores, locksmiths and real estate companies have been victimized, often by those closest to them — their employees or suppliers.

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According to the Enterprise Council on Small Business, 71% of all business owners forward and accept calls to their home or mobile phones when they’re not at the office.

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“Communicate everything you can with your associates.” – Sam Walton

It is so true, the more people know, the more they care and the harder they’ll work.  So why is it that so many business operators keep so many secrets? Do you share your sales numbers? Sales targets? What about other metrics – average sale, customer count? Why not go to the extreme, do you share your target vs actual income statements? If not, what are you afraid of?

By simply sharing information, you are empowering your team. If your team knows what your sales targets are, and what they actually achieved, they’ll try harder and achieve more. If your staff understands what profits are and what makes for a profitable sale, they’ll make better decisions and your company will become more profitable. (more…)

I was recently looking for some inspiration and new topics and noticed that Bizlaunch.ca is running a series of (FREE) webinars taloired to small business owners.  They cover numerous topics and are running throughout the year.

Some topics that caught my attention:

• Simple Systems to Manage Your Time and Build a Great Business
• Sources of Finance for Business Growth – Grants, Loans and Free Money
• Low Cost No Cost Marketing Ideas You Can Use to Grow Your Business
• 7 Secrets to Building a Successful Business – A Growth Strategy
• Tax Saving Tips for Small Business
• 10 Easy Ways to Get Free Publicity for Your Small Business
• Develop a Business Plan to Boost Your Sales and Profits

The list is extensive and there’s something for everyone. I encourage you to check it out.

http://www.bizlaunch.ca/location/Web/seminars.php?&m=All

Small business owners might find tax benefits thanks to new online tools offered by the CRA

Last week, the Canada Revenue Agency announced it will be launching a Small Business Information Webinar as part of a continuous effort to help Canadian entrepreneurs understand their tax responsibilities.

These webinars are aimed to complement existing small business information resources offered by the CRA, but it is hoped that they will make relevant business tax and credit more easily accessible to entrepreneurs.

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What it means to be a mentor

Read essays by three leaders on mentoring, leading up to a conference for young entrepreneurs this weekend.

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Staying protected and connected in the new era of the business internet

According to a 2009 survey by Symantec, more than one out of three small businesses don’t have basic antivirus software protecting them from online threats.