Other People’s Recycled News | July 20-27
27 Jul
Retail sales rise more than expected in May
Canadian retail sales rose much more than expected in May after a surprise drop the previous month, Statistics Canada said Wednesday.” Retail sales have been generally rising since the beginning of 2009,” it said.
6 Essentials for Maintaining Your Marketing Edge
Unlock new demand – All it takes is ONE customer from a completely unexpected market or industry to say, “Wow! Every other (x) out there needs one of these too!” At which point you say, “Yes. Yes they do.” So, you start to niche, position and target your marketing efforts in their direction. Just make sure they see THEIR name on it. That way you become an essential part of that industry’s library.To whom are you a rockstar?
Recent news ‘more encouraging’: Flaherty
“Recent news economically is more encouraging than it’s been in recent months,” he said while speaking at an event in Toronto.
Mom-and-Pop Operators Turn to Social Media
For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing. It is far easier to set up and update a Twitter account than to maintain a Web page. And because small-business owners tend to work at the cash register, not in a cubicle in the marketing department, Twitter’s intimacy suits them well.
Lesson in startup success
There is no lack of ambition in business schools today, but not every plan translates to a new venture. “There are lots of good ideas that make bad businesses,” said Rebecca Reuber. There are no statistics on success rates, but professors estimate only one in three projects get traction outside the classroom. Even fewer succeed.
Want More Marketing Success? Do Nothing
Instead of bombarding your customers with static newsletters, take a few weeks (yes, weeks) to craft the perfect pitch. Then send it to friends–ask them what they think and how it can be improved. Use the constructive feedback to make the pitch shorter and more powerful. No one will buy from you because your business is down 20 percent this year.
Scrappy content can juice up your brand
I define scrappy for this purpose as something done quickly and with few resources. So it could be a quickly shot flip camera interview, a small recorded audio piece, or a short, informal blog post. To be “good scrappy,” it should be juicy information that takes an informal tone.
Entrepreneurs Strive to Turn Buzz Into Loyalty
Some small companies win instant fans, often because their products or services strike a nerve or generate buzz. But turning those followers into loyal customers can be a challenge.
Andy Buyting has been in the retail industry since he was six years old. Today, he applies his entrepreneurial know-how to Green Village Home & Garden, one of Canada's most successful specialty garden stores. Green Village Home & Garden is currently expanding into multiple locations throughout eastern Canada.
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