No Customer Left Behind
19 Mar
Help Ensure Your Customer’s Satisfaction

Does your company have a ‘No Customer Left Behind Policy‘ that helps ensure customer satisfaction?
With the current economic environment, we need every competitive advantage we can get. One way to do that is to ensure that your customers have a great experience with your company every time.
Do you have a policy that communicates to your staff that you hold customers at the highest level? That you will not tolerate a customer leaving your store with a dissatisfied experience? If not, why not?
The best advice I ever received was “Andy, give your staff boundaries, and let them take care of your customer on the spot, effectively and efficiently”. Do you give your front line staff permission to spend your money – on the spot – in order to appease your customers?
Read about my No Customer Left Behind Policy and how it works in an article I wrote last year for an industry trade publication (last page of the pdf document)
This policy has given me immense freedom, allowing my staff to take care of customers without my involvement. It has also resulted in much happier customers since they’re taken care of immediately.
You’ll hardly ever hear “I’ll have to get a manager to help you” in either one of our stores.
What are you doing to ensure satisfied customers in today’s economic environment?
Andy

Andy Buyting has been in the retail industry since he was six years old. Today, he applies his entrepreneurial know-how to Green Village Home & Garden, one of Canada's most successful specialty garden stores. Green Village Home & Garden is currently expanding into multiple locations throughout eastern Canada.
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