Keep ‘em Coming Back for More

How Loyalty Programs Reward Your Customers and Your Successful Business

On a recent visit to Toronto, I stopped by The Scooter Girl, an independent toy retailer in downtown Toronto to pick up a gift for my daughter. I inquired about their loyalty program which they advertised prominently, and its effectiveness on customers. I spoke to the store manager and she was excited by the popularity of the program. She informed me that most of their customers were on the program and were actively collecting points.

Their loyalty program was relatively standard, but effective. For the Scooter Girl, once you are in their system, for every dollar you spend, you collect a point. Once you collect 250 points, you can redeem the points for 20 Scooter Girl Dollars. This was of course advertised using a clever round shaped chalk board type of sign behind their checkouts. Very personable.

This type of a program can oftentimes be administered by your store’s POS system or by using the Loyalty Program setup through Moneris. Moneris makes it very easy to setup and administer. Done through your existing Moneris terminals, there is no need for new hardware or programing costs. It’s very easy to do, and loyalty programs such as this are proven to work well. Why do you think that so many other stores have loyalty programs? Think Shopper’s Optimum Cards, there’s a reason they promote it so much – loyalty programs work and they keep customers coming back for more!

We’re doing a loyalty points program in our business, and so is The Scooter Girl with great success. If you’re not already doing one, maybe it’s time to start one as well.