Comments on: Increase Your Prices – I Dare You! http://www.myretailer.ca/index.php/increase-your-prices-i-dare-you/ Dedicated to covering hot issues and management strategies for Canadian retailers Tue, 07 Sep 2010 12:07:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Andy Buyting http://www.myretailer.ca/index.php/increase-your-prices-i-dare-you/comment-page-1/#comment-4540 Andy Buyting Tue, 09 Mar 2010 16:47:38 +0000 http://www.myretailer.ca/?p=2368#comment-4540 I think that's very true in a lot of cases, Rick. Price is a hard game to win, but I definitely try not to play too much in that game. When it becomes such a commodity and war for the lowest price, I begin cutting costs across the board, and I know I can't win that game. Especially when it happens against the big box stores. One thing that plays more of a factor in this is how people can <a href="http://www.iphoniacs.com/news/iphone-software/iphone-price-comparison-on-the-move-200804151995.htm" rel="nofollow">comparison shop</a> with online stores right when they're shopping within mine. They pull out their iphone and search out comparable prices of products that are widely sold. This brings in even more need to create an amazing service experience, yet still maintaining a price that's still acceptable to the customer. If I can get to them before they leave, engage them, and <a href="http://www.myretailer.ca/index.php/attracting-visitor-traffic-with-ice-cream-and-butterflies/" rel="nofollow">create a touch point with them</a>, I can assist a sale (provided its an easy product to buy, doesn't require a lot of thinking, research, etc). I'm interested in your viewpoint. Thanks. I think that’s very true in a lot of cases, Rick. Price is a hard game to win, but I definitely try not to play too much in that game. When it becomes such a commodity and war for the lowest price, I begin cutting costs across the board, and I know I can’t win that game. Especially when it happens against the big box stores.

One thing that plays more of a factor in this is how people can comparison shop with online stores right when they’re shopping within mine. They pull out their iphone and search out comparable prices of products that are widely sold. This brings in even more need to create an amazing service experience, yet still maintaining a price that’s still acceptable to the customer. If I can get to them before they leave, engage them, and create a touch point with them, I can assist a sale (provided its an easy product to buy, doesn’t require a lot of thinking, research, etc).

I’m interested in your viewpoint. Thanks.

]]> By: Rick Wiebe http://www.myretailer.ca/index.php/increase-your-prices-i-dare-you/comment-page-1/#comment-4300 Rick Wiebe Thu, 04 Mar 2010 04:50:03 +0000 http://www.myretailer.ca/?p=2368#comment-4300 If I and a competitor are selling identical products and the service is pretty much the same, the one with the best price will get the sale. I certainly won't pay more for the same item with no benefit. This is especially true if what I am selling is a tool - a real tool made of metal and wood as opposed to some software "tool" that seems to have been designed so that no one can comparison shop. Price wins. If I and a competitor are selling identical products and the service is pretty much the same, the one with the best price will get the sale.

I certainly won’t pay more for the same item with no benefit.

This is especially true if what I am selling is a tool – a real tool made of metal and wood as opposed to some software “tool” that seems to have been designed so that no one can comparison shop. Price wins.

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