Do You Have Love Affair…With Your Customers?

A Smart Business Builds Loyal Customer Relationships With Loving Customer Service

A great friend of mine, Jim Gilbert, owner of Jim Gilbert’s Wheels and Deals, is known all throughout Atlantic Canada as “Canada’s Huggable Car Dealer”. Jim and his staff really do have a love affair with their customers. Stop by his outlet anytime and it’s not uncommon at all to see hugs being given out.

Over the years, Jim has created a brand as being Canada’s Huggable Car Dealer. It’s what he and his company are known for. They not only talk about it in their print, radio and television advertising, they actually live it each and every day.

Buy a car from Jim and you’ll have a stuffed bear (with a Wheels and Deals sweater on), a large cookie and other thank you gifts. Bring your car in for any kind of service and it will be returned to you with a complimentary interior cleaning, a cookie and a thank you note. In either case, you may very well end up with a hug as well. They love their customers, and it shows.

Do you love your customers? Do you love them that much that it shows? Think about it – if you truly love your customers and they feel that love, don’t you think you’ll build loyalty and more repeat business?

Sounds like smart business to me.