myRetailer.ca » Promotional / Advertising

“Going Out of Business” is the best way to bring in Customers

Andy Buyting — Fri, 04 Dec 2009 23:20:07 +0000

Final Sale! Inventory Blowout! End of Season! There’s a reason why Retailers use these Signs. Especially in today’s economy, customers are looking for deals. If you want a sure fire way to build excitement in your business, find a way to offer a great specials and customers will come flocking in. A colleague of mine was telling me [...]

“Going Out of Business” is the best way to bring in Customers is a post from: myRetailer.ca

Social Media and Marketing

Andy Buyting — Tue, 17 Nov 2009 19:56:52 +0000

Does your company have a website? How about a blog? Are you on Facebook and/or Twitter? What about videos on YouTube? Want to see something incredible about how the face of marketing is changing? Watch Is Social Media a Fad. Incredible stats. Makes you think about the future of marketing. Also, read David Meerman Scott’s book [...]

Social Media and Marketing is a post from: myRetailer.ca

Speak the Language of Customers

Andy Buyting — Wed, 07 Oct 2009 19:31:06 +0000

Optimize your marketing tactics and understand the lingo your customers speak. I heard a presenter the other day speak about SEO (Search Engine Optimization) marketing. He reminded us to always speak to your customers. Duh! No kidding! Shouldn’t we always speak to our customers? What he was trying to drive home is that when searching for mattresses, most people will not [...]

Speak the Language of Customers is a post from: myRetailer.ca

Drive Sales & Build Excitement

Andy Buyting — Fri, 11 Sep 2009 17:37:33 +0000

Create line-ups at your door by offering amazing deals to your customers. This concept is possible, even for smaller independent retailers. Years ago, I used to offer a down and dirty deal on a timely popular item every week. This Amazing Deal of the Week was a limited offered to our customers on a first come [...]

Drive Sales & Build Excitement is a post from: myRetailer.ca

Learn from free turkeys, gold bunnies and restaurants with no lights

Andy Buyting — Mon, 06 Jul 2009 20:49:06 +0000

Businesses have always used creative marketing tactics to increase sales and create a unique experience to attract customers. Take to strategize about what causes increase revenues in your business. When you boil it all down, what is it causes sales in your business? What one thing that you do grows revenues more than anything else? When Kraig Kramers works [...]

Learn from free turkeys, gold bunnies and restaurants with no lights is a post from: myRetailer.ca

Introducing our Newest Product Line – Weddings

Andy Buyting — Wed, 20 May 2009 16:01:15 +0000

Tapping into the creativity of your staff can prove to be very profitable. We’ve all heard the saying that some of the best ideas come from where you’d least expect it. How many of us allow our staff to run a little wild with some of their ideas, regardless of how crazy they may seem? [...]

Introducing our Newest Product Line – Weddings is a post from: myRetailer.ca

Effective Marketing Techniques

Andy Buyting — Fri, 08 May 2009 18:44:53 +0000

A marketing technique that really works and helps drive sales is to remember to sell the benefits of the benefits. You’re planning your advertising and need to come up with content. Maybe you’re putting together some in-store signage. Before you do, consider the following. A colleague of mine recently sent me a blog posting written by Paul [...]

Effective Marketing Techniques is a post from: myRetailer.ca

Cash is King

Andy Buyting — Tue, 28 Apr 2009 15:55:34 +0000

Generate cash flow with gift cards. Do you generate enough cash to keep your business strong? How about using gift cards to help boost your cash position? You hear the talk these days about the slow down in the economy and how many businesses are suffering. With sales down in some categories and some customers slow to pay, small businesses can find it tough to keep cash flow positive. Here is a little trick I have used at times to generate cash in slower season. I run a promotion where we pre-sell gift cards for the upcoming summer season, and in turn, give a discount off today’s purchases. Click on the title to read the rest of the blog post. Subscribe to this RSS feed to receive future updates.

Cash is King is a post from: myRetailer.ca

Bribing your Customers with Maple Syrup and Candy.

Andy Buyting — Thu, 16 Apr 2009 15:29:19 +0000

This past weekend I took my family to Kings Landing Historical Settlement, a local New Brunswick historical park where they served a pancake breakfast with all the maple syrup you could ask for. After the breakfast, patrons lined up for an experience to taste a small sample of maple syrup candy rolled in snow. Never tried one before? It is an old traditional treat that the early settlers would make each spring when the maple sap started to run and maple syrup was in full production. Click on the title to read the rest of the blog post. Subscribe to this RSS feed to receive future updates.

Bribing your Customers with Maple Syrup and Candy. is a post from: myRetailer.ca

Do You Dare To Colour Outside The Lines?

Andy Buyting — Sat, 11 Apr 2009 13:43:07 +0000

Does your advertising stand out? Does your business stand out? Do you stand out?

Do You Dare To Colour Outside The Lines? is a post from: myRetailer.ca