Small Businesses can use a Strong Canadian Dollar in their Favour
17 Sep
Currency fluctuation is difficult for some businesses to manage, but it can make work for you
As retailers, we are all subjected to foreign exchange, whether we realize it or not. As retailers, foreign exchange does not affect our sales like it does with manufacturers and exporters, instead if affects us on the other side – our purchasing.
Whether we realize it or not, our cost of goods are directly influenced by the exchange rate of the day. This is obvious if we’re purchasing goods out of the U.S. or in other countries. However, even if we’re only selling Canadian goods to sell in our Canadian stores, we’re still being affected, because Canadian manufacturers in large part set their prices based on what they can sell their products for in other markets, including the U.S. And that demand is influenced a great deal by the exchange rate of the day. I know as a retailer, I enjoy a strong Canadian dollar, even though it’s bad for the manufacturing sectors and most of the Canadian economy in general.
So as a businessperson and a retailer, we need to be concerned about foreign exchange because it does affect our business and our profitability. You can check out the Bank of Canada site for current exchange rates. There are also sites such as RatesFX, which tracks Canadian dollar predictions and volatility data. You can also talk to your bank about hedging opportunities if you purchase a lot of goods from outside Canada.


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Andy Buyting has been in the retail industry since he was six years old. Today, he applies his entrepreneurial know-how to Green Village Home & Garden, one of Canada's most successful specialty garden stores. Green Village Home & Garden is currently expanding into multiple locations throughout eastern Canada.
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