Make a Strategic Business Plan

Ensure success in 2009 by making a strategic plan for your business this year. After a hectic Christmas season, and a January clean up, February for most retailers means the start of a fresh new business year. This is a time to reflect on 2008 and finalize plans for the year ahead, both for you and your business.
I challenge all of you to take a few hours away from the office and your store, and dedicate some real focused time towards strategic planning and goal setting. Ideally, you’ll be able to get away for a full day with your key person (or people) to do this. In my books, a full day means a full day. As hard as it will be, don’t even step foot inside the store for one entire day.
To help you in your planning process, I’d like to share a two-part thought process that has served me well over the years.
Part One – Long Term Outlook
First, it’s important to really think about what you want your business to look like in the future. Take time and think five years out.
- Where do you want to be personally five years from now?
- What will your business look like given your personal goals?
- Do you want to grow your company? Or would you rather keep it the same size and grow profitability?
- Do you want more independence from your business?
- Do you want to expand your business? Open at another location? Move locations?
- Do you want to retire?
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