Final Sale! Inventory Blowout! End of Season!
There’s a reason why Retailers use these Signs.

image provided by Flickr
Especially in today’s economy, customers are looking for deals. If you want a sure fire way to build excitement in your business, find a way to offer a great specials and customers will come flocking in.
A colleague of mine was telling me today about how his staff mistakenly placed an order for twice the number of “Mumsettias” (a holiday potted flower mix with mums and a poinsettia in it) than what they really wanted. A mistake on their part, they had to find a way to deal with the extra inventory. Mumsettias are a holiday, potted flower that usually sells for $9.99 each. However because of the mix up, last Friday he changed his roads sign to read the following:
Oops…
Too many Mumsettias.
Reg. $9.99
Now $6.97
…and sold out completely by 3pm the next day.
Customers are looking for deals. They don’t care how or why there might be a deal, they just want to feel that they are getting bargain of some sort.
In this case, he basically admitted to making a mistake, which resulted a somewhat urgent need for him to give away more than he normally would have in order to sell through his inventory. In the message, he was able to convey that message, making it more believable and giving a reason for customers to come in and take advantage of this particular deal.
Why do you think that Going Out Of Business Sales are so successful? You could advertise 30% Off Everything all you want, and see some results. However if you advertised, Going Out Of Business Sale. 30% Off Everything. Your response will be ten times larger.
Why? It’s because people need to really feel that they are getting a deal. A simple 30% off might be a store promotional campaign, however a going out of business sale is a real deal to customers.
So what kind of reason do you have or can come up with to hold a sale? Some ideas could include:
- Inventory Overrun
- Inventory Clearance Sale
- End of Season Clearance
- Bought Too Much, Need to Move Product
The possibilities are huge. Find a reason why you are in a panic to sell merchandise, or why you have this rare opportunity for customers to save money. This will help build excitement and drive traffic into your store.
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