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Randy the Painter knows how to target his Customers

29 Sep

B2B eCommerce in CanadaUsing your website for more then just hours and location

Retailers have a tough time competing for market share – both from bricks and mortar competitors, but even more so from online giants.

We continue to see more retailers enter the online space daily, with an increase in the number of US based retailers starting to offer shipping for their products to Canada.
A notable recent example is Overstock.com, the mega-warehouse that deals in discount prices for, you guessed it, overstocked items. You also have Amazon.ca, newegg.ca, Costco.ca, and emerging players like Well.ca showing strong presence in Canada.

As the competition for consumers increases, retailers realize they can increase their revenue just by opening up their shipping policies to foreign visitors.  Between 2005 and 2007, foreign spending online increased by 7%, just in Canada. And, with the current Canadian dollar vs. US ($1.09 as of today’s date from xe.com), shoppers from Canada are getting more comfortable with shopping on US sites. This poses a problem for Canadian retailers continuing to loose customers to cross border shopping, now from the comfort of their home.

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