The Secret Formula for Customer Loyalty
20 Jan
Thanks + Explanation + Apology + Next Steps = Customer Thank You Formula
A complaint is a gift – follow these steps to address customer complaints and retain customer loyalty by following these steps.
In their book, A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong, authors Janelle Barlow and Claus Moller spell out a Thank You Formula to follow when you do receive a complaint. I think this is brilliant and will diffuse any possible negative situation and turn it into a positive experience. (more…)




Andy Buyting has been in the retail industry since he was six years old. Today, he applies his entrepreneurial know-how to Green Village Home & Garden, one of Canada's most successful specialty garden stores. Green Village Home & Garden is currently expanding into multiple locations throughout eastern Canada.
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