The Secret to Getting a Ride in a Ferrari.
31 Aug
Ask First.
Mikki Williams, a coach and speaker I’ve been watching, tells a story the she entitles “The Ferrari Effect”. The store goes something like this. A friend of hers stopped at a stop sign while driving her brand new Ferrari. Four kids playing basketball nearby quickly approached her to take a closer look at the car. One of the young boys asked Mikki’s friend if he could go for a ride. Her friend responded by saying “…Yea sure kid. Hop in.” After which she proceeded to give the kid a ride around the block in her Ferrari.
As she approached the corner to drop off her passenger, the second kids quickly got in line to take the next ride. At this point she shook her finger and explained; “No, no. He got a ride because he asked first. I’m sorry, but I have to continue on my way now.”
The lesson is simple, by simply asking, you’ll be amazed at how often people will say yes, but you have to be the first to ask. This goes for business and personal life. If you want something – start by asking. What’s the worst that can happen? – Usually nothing.
Whether you’re looking for more discounts off your purchasing, more favourable terms on your lease, better interest rates from your bank, or more work out of your team, why not start by asking.
And, what’s the worst that could happen? I’m betting you’ve got a chance to gain and nothing to loose.
Useful Reads:
- Don’t Be Afraid to Ask
- Seal the deal: dont be afraid to ask for the sale
- When Starting Out, Don’t Be Afraid to Ask for Help


If you want to learn some great ideas, attend a trade show or a conference within your industry.
Slashing costs so much, you can’t stop the bleeding
Andy Buyting has been in the retail industry since he was six years old. Today, he applies his entrepreneurial know-how to Green Village Home & Garden, one of Canada's most successful specialty garden stores. Green Village Home & Garden is currently expanding into multiple locations throughout eastern Canada.
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