Archive | May, 2009

Other People’s Recylced News | May 4 – 10

11 May

Employment surprise: Canada adds jobs in April

Statistics Canada said 35,900 positions were added during the month, driven by an increase in self-employment.

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Loonie hits six-month high on jobs data

The Canadian dollar shot to a six-month high against the U.S. dollar on Friday after data showed an unexpected rise in the number of Canadian jobs created last month.

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Signs of increasing orders appear

The survey indicated that a “new positive trend” emerged in April, with 63% of manufacturers stating they expect the value of new orders to either stay the same or increase over the next three months.

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Creating their own success

The unsavoury job market has actually been a boon for those, like Stauffer and Suggitt, who have creativity and drive and want to pursue their passions rather than accepting another run of the mill job.

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Every little bit helps

Other possible sources of small business financing include the Business Development Bank of Canada, Export Development Canada and the Canada Small Business Financing Program. There are also tax credits and other government-funded programs to offset some of the costs of conducting research and development.

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Taking IT off your plate

Small businesses can control costs and save money by giving up 24-7 responsibility for data networks

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Is your firm being heard on the grapevine?

Businesses have at their disposal new and powerful marketing tools in social networks. Your business on the Web may be found directly with Google or other search engine, but only by joining the social networks can you catch the attention of potential customers who are not actively searching for your products or services.

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Twitter Weekly Updates for 2009-05-10

10 May

Effective Marketing Techniques

8 May

benefit-of-benefitsA marketing technique that really works and helps drive sales is to remember to sell the benefits of the benefits.

You’re planning your advertising and need to come up with content. Maybe you’re putting together some in-store signage. Before you do, consider the following.

A colleague of mine recently sent me a blog posting written by Paul Williams entitled The Benefits of the Benefits I found very interesting. In his posting Paul talks about the messages we send in our marketing and selling efforts, and how we can become more effective and encourage more sales through a stronger call to action.

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Consumer Confidence Showing Signs of Recovery

5 May

Recent reports indicate that consumer confidence is higher than experts may have expected.

consumer-confidence

A recent article posted on the CNW Group site - one of Canada’s top resources for time-critical news and information, indicated that the Canadian economy may be coming back stronger than originally expected. Articles from the Globe and Mail and CBC News seem to agree.

In the article, Confidence up, Canadians Look to the Future: Survey, CNW indicates that according to the TNS Canadian Facts’ Consumer Confidence Index , Canadians feel good about the economy right now. In fact they report that the Consumer Confidence Index is at 90.5 as of May 5th 2009, compared to 83.7 in March. This is an increase of 8%! The Consumer Confidence Index tracks the attitude of Canadians about the economy each month.

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Other People’s Recylced News | April 27 – May 3

4 May

Growth drives investment

Mark Shoniker, senior director of BMO Business Finance in Toronto, says supplier relationships are often a prime area where businesses can look to sustain growth or to simply make ends meet.

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Some Businesses Thriving Despite Hard Times

Take Mill Street Brewery, for example. Buoyed by the locavore movement, which encourages the consumption of local fare, the Toronto-based beer company is doing better than ever..

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You Need to Be Born an Entrepreneur

Developing entrepreneurs is a bit like making a cake. You need many ingredients, and they need to come in the right proportion at the right time. Money or capital is just one of the ingredients. We try to give them a set of values, a set of knowledge and a set of tools so that by themselves they can face adversity and grow.

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Managing during a recession

This is the time that great companies are made, says Mark Satov. As a competitive player in a tough market, you have the chance to increase relevance and increase share.

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Jack Welch on management

The former Chairman and CEO of the General Electric Company on how it’s easy to be decent when times are good, and how to use the 20-70-10 rule to manage kindly and effectively

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