April 13-19
Marketing for small business: The basics can yield big results!
Producing results with small marketing budgets is tricky. Many don’t have the funds to invest in profitable campaigns, and they don’t have the time to manage them. Frequently, they push marketing to the bottom of the pile when more urgent business concerns arise.
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Entrepreneurial success: Masters of one
It’s said that great companies focus on doing just one thing really well. Let these red-hot firms show you how to be a master in five key disciplines that produce big results.
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Retail 3.0: Keeping customers in an economic downturn
Local merchants have an advantage over the big guy: They intimately know their community, can closely monitor store traffic, form personal relationships with shoppers to gain insight and give discounts without corporate hierarchy.
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In search of the next new thing
Having others run the company plays to his creative strengths – and this trend spotter says getting older shouldn’t hurt the process
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There’s more to green IT than good public relations
Saving money is reason enough for companies big and small. Smaller businesses aren’t as conscious of the need to shut down unused equipment.
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Does Your Business Have to Be Registered?
Yes, in most cases. First, there’s the issue of the business name, and whether or not it has to be registered with your province. This depends on what form of business you’ve chosen for your business.
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Attention shoppers: beware of false eco-claims
More consumer products are claiming to be environmentally responsible, but nearly all of them make at least one claim that is unverifiable, according to a study released Wednesday.
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For the fortunate, there are bargains
Canadians not directly affected by the recession are taking advantage of one of its few upsides: deals
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